My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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All in opinion
As AI transforms industries, people skills and strategic communications are essential for navigating disruption. The Future of Jobs Report 2025 highlights that leadership, adaptability, and stakeholder engagement will define success for companies leveraging AI to drive growth and trust.
Elon Musk’s political statements and attacks, are they his views, (most likely!) or tactics to safeguard his businesses and ventures (certainly!)?
Creating an entrepreneurial and innovation mindset in governments needs strategic thinking and critical stakeholder engagement if it is to unlock growth for nations and businesses. Martin Wold and Mariana Mazzucato share insights on what the future could be like if the public and private sectors learnt to better support each other.
As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.
How strategy, strategic communications and stakeholder engagements can help mitigate the risks and turbulence of 2025.
Five trends to look out for in 2025, from the development of a multipolar world and the rise of quantum computing to ESG and digital transformation trends. Strategy, strategic communications and stakeholder engagement will help businesses grow.
Battenhall released its 2025 ‘The Year Ahead In Social’ report, which highlighted the rise in ‘dark social’ as a channel that people continue to move towards in a hyper-polarised environment. People want relevance and authenticity from brands that engage with them. Going siloed is becoming a trend.
Consultation on the UK’s new Industrial Strategy has closed. What is needed is the establishment of a culture of collaboration that unlocks the value in the innovation that ranks us fifth in the global innovation index. Business executives need to reposition themselves if they are to benefit from the high-tech future being designed by the new Labour government.
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
