All tagged strategy

World Economic Forum Global Risks Report 2025: Managing Global Risks Through Strategic Communications and Stakeholder Engagement

Misinformation is no longer just a societal issue—it’s an economic and strategic risk. From disrupting financial markets to eroding corporate reputations, the pervasive spread of false information is reshaping how businesses and governments operate. CEOs and senior executives must address this challenge with robust strategies that combine transparency, proactive communication, and stakeholder engagement. The World Economic Forum’s Global Risks Report 2025 underscores the urgency of tackling AI-driven disinformation, a risk that threatens to destabilise societies and economies alike. Is your organisation prepared to navigate this fragmented digital landscape.

How UK University Spin-Outs Drive Innovation: Strategy, Stakeholder Engagement, and Economic Growth

UK universities technology transfer and spin-outs fuel innovation and economic growth. As a nation, we are fifth the global innovation index, yet, compared to other nations, more needs to be done to turn research that our academics do into transformative science and technology that can deliver growth and jobs. We are competing on the global stage and we need effective positioning and strategic communications.

COP29 and the Business of Clean Energy: Investing in a Profitable and Sustainable Future

Clean energy and clean-tech is not only a a viable alternative to fossil fuels but also a profitable one too. Renewables might only be able to secure scale if it is repositioned as an industry and solution that creates jobs, growth and a strong return on investment. COP29 in Baku is hoping to deliver that helps deliver improved adoption for energy sources that is competitive with legacy fossil fuels.

Focusing on the money might be the only way we save the world.

The Return of 'America First': How to Communicate Strategic Re-Alignment To Trump’s Business Protectionist Policies?

The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.

Building Trust Is the Key to Unlocking High-Growth Sectors

McKinsey's ‘The Next Big Arenas Of Competition’ report outlines 18 key areas and sectors the firm believes will shape the world by 2040 and deliver strong financial and societal returns. To secure this, start-ups and companies in these arenas and sectors must invest in building trust and their reputation. Reputation will help unlock value and growth.

How to fix the misunderstandings of strategy

Every company, government and investor has a strategy. Every organisation will have hundreds of strategies, but many of these guiding documents are not strategies. Many are not even aligned with a vision or destination but are instead a collection of tactical activities that fail to deliver true value. Here are some tips to help unlock strategic rewards.