All tagged strategic communications
The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.
Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.
How strategy, strategic communications and stakeholder engagements can help mitigate the risks and turbulence of 2025.
UK universities technology transfer and spin-outs fuel innovation and economic growth. As a nation, we are fifth the global innovation index, yet, compared to other nations, more needs to be done to turn research that our academics do into transformative science and technology that can deliver growth and jobs. We are competing on the global stage and we need effective positioning and strategic communications.
The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.
Every company, government and investor has a strategy. Every organisation will have hundreds of strategies, but many of these guiding documents are not strategies. Many are not even aligned with a vision or destination but are instead a collection of tactical activities that fail to deliver true value. Here are some tips to help unlock strategic rewards.
American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.
Venture capital companies are still one of the leading investors in innovation and growth but because of the current fiscal landscape they are keeping back on many deals. Now could be the time for corporate ventures to move in and establish their capital and sector expertise. But to do this they need an effective strategy and communication.